Advanced Marketing, Bishop Aquatic Technologies, Inc.

Home
Nursery
Oysters
Mussels
Clams
Scallops
Packaging

Multi-Species Marine Traps
Finfish
Netting
Fencing
Used Aquaculture & Processing Machinery
Consulting
Technical Articles
Polyculture

Distributors
Shellfish Recipes
Fukui's Monthly News Letter

Bishop Aquatic Technologies

Advanced Marketing

For the first time in history the seafood industry is going through a paradigm shift in the way products are presented and distributed. Never before have we had so much control of quality, quantity and delivery time. This has all been made possible by the growth of the aquaculture industry.

BAT specializes in the enhancement of industry performance through advanced shellfish and finfish product marketing development and implementation, for both the retail and food service sectors.

The changing face of consumer buying habits, big box retailers, hypermarkets, hurried society, and fast food outlets, along with increased access to the Internet, all require new strategies for the seafood sector. Meal packs, social class, structured food offerings are where it's at. In order for things to change, you have to change and understand that "people purchase what they need but they buy what they want".

Changing Times Require Changing Dynamics

s Selection of appropriate markets

s Packaging systems

s Branding strategies

s Point of sale labelling

s Consumer ready-made packs

s Co-operative ventures

s Advanced market studies and submissions

International Market Introduction

s Global services